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Learnings

Testing in public

Short notes from real campaigns on cold email, SEO, Google Ads and B2B growth: what worked, what didn't, and the numbers.

Deliverability5 min

SPF, DKIM and DMARC: The 15-Minute Setup I Use for Every New Sending Domain

The exact SPF, DKIM and DMARC records I add to every new cold email domain, the order I add them in, and the two mistakes that quietly send emails to spam.

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